United Next — The Premiumization Strategy Reshaping American Aviation

United Airlines is executing one of the most aggressive fleet and product transformations in airline history through its "United Next" program, adding 250+ aircraft by April 2028 and pivoting decisively toward premium travel. This module breaks down the strategy behind the Polaris suites, Elevate cabin, Coastliner aircraft, and why premiumization is United's competitive weapon against Delta — essential knowledge for answering "Why United?" and demonstrating you understand where the business is heading.