Sierra's Five Values -- Trust, Customer Obsession, Craftsmanship, Intensity, and Family

Sierra has five core values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. Unlike many startups that list values as decoration, Sierra's values directly shape how they hire, build products, and interact with customers. This module unpacks each value with concrete examples -- from the company's aspiration to be "the best technology company for parents" to why they use outcome-based pricing as an expression of Customer Obsession. Understanding these values is critical because Sierra's behavioral interview evaluates alignment with them.