Yahoo DSP and the Agentic AI Advertising Strategy

Yahoo's advertising business — specifically the Yahoo DSP (demand-side platform) — is the underlying monetization engine for everything else. After the painful 2023 restructuring that cut 1,600+ staff and shut down the supply-side and native ad businesses, Yahoo doubled down on the DSP and is now one of the most-watched AI-first DSPs in the industry. This module gives candidates — especially those interviewing for ad-tech, platform, ML, or enterprise sales roles — the strategic and product context they need.