Uber's Multi-Trillion-Dollar Platform Strategy

This module breaks down Uber's evolution from a ride-hailing app to a multi-sided platform spanning Mobility, Delivery, Freight, and Advertising. Candidates will understand Uber's financial performance ($193B gross bookings, $52B revenue in 2025), its Uber One membership flywheel (46 million subscribers), and the strategic "OS for movement" vision that positions Uber as the essential demand layer for the future of transportation -- including autonomous vehicles.