The TJX Story and the Off-Price Treasure Hunt Model

Before you can answer "Why TJX?" you need to understand what TJX actually is — not a discount store, not a clearance retailer, but the world's largest off-price retailer, with a uniquely flexible business model built around a constantly changing assortment of brand-name merchandise. This module walks through the off-price model, the "treasure hunt" experience that defines every TJX store, and why that model is the foundation of every behavioral question you'll be asked.