Mission in Action — HBCUs, Be the Change, and the Why-TIAA Answer

The most fumbled question at TIAA is "Why TIAA?" A generic answer kills the interview. This module gives candidates the substantive, specific raw material — TIAA's HBCU partnerships, its "Be the Change" social impact program, the TIAA Institute research, the 529 plan growth, the Carnegie Medal of Philanthropy — to answer the question with conviction and credibility.