How StubHub Makes Money -- Marketplace Economics and the Ticket Resale Business

This module breaks down StubHub's business model, financial performance, and marketplace economics so candidates can speak fluently about the company's fundamentals. Covering $9.2 billion in Gross Merchandise Sales, the dual-brand strategy (StubHub in North America, Viagogo internationally), the take-rate model, and the emerging direct issuance strategy, this episode equips candidates to demonstrate they understand not just what StubHub does but how it creates value. Essential for answering questions about business acumen, product thinking, and strategic direction.