Fandomnomics -- How Fans Are Reshaping the Live Events Economy

This module covers StubHub's 2025 Year in Live Experiences Report, which coined the term "Fandomnomics" to describe fans as a defining economic force. Candidates will learn about the key trends driving StubHub's business: the rise of fan travel, the microfest revolution, the WNBA and women's sports explosion, nostalgia tours from Oasis and Green Day, and how 40 million tickets were sold across 200+ countries. Understanding these fan-driven trends demonstrates industry knowledge and helps candidates articulate how their work at StubHub connects to real human experiences.