StubHub's Product and AI Strategy -- From ChatGPT Integration to Distribution Manager

This module covers StubHub's product innovation strategy and its decisive pivot toward AI-enabled product development in 2026. Candidates will learn about the ChatGPT integration for conversational ticket discovery, the AI-powered Distribution Manager tool for rights holders, the shift from business-development-led to product-led growth, and how the company's data advantage fuels these innovations. This is critical for any technical or product role, and for demonstrating you understand where StubHub is investing its future.