Nike
Nike

Nike

Interview Prep Audio

Episode 9

The Competitive Landscape — Hoka, On, and Nike's Fight to Reclaim Running

11 minMay 1

Running is field of play number one in Win Now, and it's also the field where Nike has lost the most ground. Hoka and On both built premium running businesses on the back of distinctive technology and patience while Nike was chasing direct-to-consumer growth. Candidates who understand the running market the way Nike's product teams do will stand out — especially for any product, design, marketing, or commercial role.

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