The Win Now Era — Elliott Hill's Turnaround in Real Time

Elliott Hill returned from retirement in October 2024 to take over as Nike's CEO, and in December 2025 he formally launched the "Win Now" strategy — a five-pillar, five-fields-of-play turnaround that is reshaping how every team at Nike is structured, measured, and rewarded. This module gives candidates the up-to-the-minute context they need so that when they're asked "Why Nike, why now?" they sound like an insider rather than a tourist.