Brand Heat — Travis Scott, Olympics 2024, and the Return of Storytelling

"Brand heat" is a phrase Nike interviewers actually use. It captures the cultural relevance, desirability, and conversational presence of the Swoosh — and it's something Nike spent the early 2020s losing. The 2024 Olympics "Winning Isn't For Everyone" anthem and the ongoing Travis Scott / Jordan Brand collaboration are two of the clearest signals that Hill is rebuilding heat. Candidates need to be fluent in both.