Sport Offense — Why Nike Reorganized Around Running, Basketball, Football, Training, and Sportswear

In 2025 Nike abandoned its decade-old organizational structure built around demographic categories (men, women, kids) and rebuilt itself around five sport-led "fields of play." This is the single biggest org change at Nike in a generation, and it's the lens through which most product, marketing, and engineering teams are now scoped. Candidates need to understand it cold.