David Risher's Leadership Journey -- From Amazon to Worldreader to Lyft

Understanding David Risher's background is a secret weapon for Lyft interviews. He was Amazon's first VP of Product (growing retail from $15M to $4B), taught at the University of Washington (Professor of the Year 2004), co-founded Worldreader (a nonprofit bringing reading to children globally), and initially turned down the Lyft CEO role before his wife convinced him. His Bezos-inspired interview question -- "Design a car for a deaf person" -- reveals exactly what Lyft screens for in candidates: genuine empathy and customer imagination.