Product Portfolio and Engagement Strategy -- From Professional Network to Daily Habit

LinkedIn has evolved far beyond its origins as a digital resume repository. With puzzle games driving 84% next-day retention, video uploads growing 20% year-over-year, Collaborative Articles powered by AI, and a Premium All-in-One subscription, LinkedIn is building a daily-engagement platform for professionals. This module covers the full product portfolio and the strategic thinking behind each product, equipping candidates to discuss product vision and demonstrate they understand where LinkedIn is investing.