The 20 Business Principles and Fortress Balance Sheet Philosophy

J.P. Morgan operates by 20 explicitly published business principles organized under four tenets: Exceptional Client Service, Operational Excellence, Commitment to Integrity, and A Great Team and Winning Culture. This module breaks down each tenet and connects them to how behavioral interview answers should be framed. Understanding these principles is the single most important preparation step -- they are the literal evaluation criteria interviewers use.