Leap Ambitions and the Path to a Fully Autonomous Farm by 2030

Leap Ambitions is John Deere's public, time-bound 2026/2030 strategic framework — the most concrete articulation of where the company is going. With targets like 1.5 million connected machines by 2026, 500 million engaged acres, and 10% of revenue from recurring software/services by 2030, Leap Ambitions tells candidates exactly what bets Deere is making — and which capabilities they're hiring against right now. The CES 2026 unveil of the autonomous battery-electric tractor was the freshest signal that Deere is on track.