Iconic Brands and the "No More Boring Cars" Strategy

Jim Farley has bet Ford's consumer business on a small number of iconic, passion-driven nameplates — F-150, Bronco, Mustang, Maverick, and Raptor variants. He killed the Escape. He's chasing the off-road crown. This module helps candidates understand Ford's product portfolio strategy and why "We're getting out of the boring-car business" is more than a soundbite.