From Design Tool to Design Platform -- Figma's Strategic Expansion

Figma is no longer just a UI design tool. At Config 2025, the company doubled its product lineup from 4 to 8, launching Figma Sites, Figma Make, Figma Draw, and Figma Buzz -- directly challenging Adobe, Canva, Webflow, and emerging AI coding tools. This module covers Figma's strategic transformation, its IPO journey, and why understanding this expansion is essential for answering "Why Figma?" with substance.