The $1.1B Microsoft Bet, WPP Open X, and the AI Marketing Machine

Coca-Cola signed a five-year, $1.1 billion deal with Microsoft in April 2024 to standardize on Azure and run its generative AI workloads on Azure OpenAI Service. The same period saw a complete reinvention of its marketing operations through WPP Open X and the launch of consumer-facing generative AI campaigns like "Create Real Magic." This module gives candidates a fluent understanding of Coca-Cola's digital transformation so they can talk about it without sounding like they read one press release.