The Fraser Transformation — From Underperformer to 2025's Turnaround Story

Citi spent the better part of two decades underperforming its peers. Then Jane Fraser took over as CEO in March 2021 and launched a multi-year overhaul that, by 2025, made Citi the best-performing major U.S. bank stock — up roughly 59-68% on the year. This module gives candidates the full arc of the transformation, the "bar is raised" memo from January 2026, and the language Citi insiders use to describe the journey. Without this context, "Why Citi?" answers fall flat.