The Five-Business Model — Services, Markets, Banking, Wealth, USPB

Citi today is structured around five interconnected businesses, and every interview question that touches strategy, fit, or "Why this team?" assumes you understand them. This module walks through each segment, the leader, the recent quarter's revenue, and the strategic role each plays. Candidates who can name their target segment with precision and explain why it's interesting in 2026 immediately stand out.