The Dealer Network Moat — Why "Buy the Iron, Get the Company" Still Wins

Caterpillar's dealer network — 170,000 employees across 190+ countries, with some dealers older than Caterpillar itself — is arguably the company's deepest competitive moat. This module explains how the dealer model works, why it creates customer lifetime value, and how to talk about it intelligently in commercial, sales, dealer-facing, and operations interviews.