Competitive Landscape — AT&T vs. Verizon vs. T-Mobile

The U.S. wireless market is a three-horse race. T-Mobile leads on subscribers (35%), Verizon is second (34%), AT&T is third (27%) — but each is pursuing a distinctly different strategy. Knowing how each carrier differentiates lets candidates answer "Why AT&T over a competitor?" with substance and demonstrates competitive awareness — a high-signal proof of preparation.