Beyond Homes — Airbnb's 2025 Platform Expansion Into Services, Experiences, and Hotels

In 2025, Airbnb made its biggest strategic shift since going public — launching Airbnb Services in 260 cities, reimagining Experiences in 650 cities, and beginning a hotel expansion pilot. Understanding this "beyond homes" strategy is critical for interviews because it shows you grasp where the company is headed and why, and it provides rich material for answering "Why Airbnb?" with genuine substance.